How To Gain Influencer Outreach

Finding the key influencers in your niche can be hard, and time consuming. But it doesn’t have to be. Here are three steps to find the key influencers in your niche easily.

1. Blogs  There are thousands of blogs covering every possible niche. But you’ll notice that some names crop up more often than others. These names are the thought leaders, the ones who have the most influence. These are the bloggers that you want on your side.

Top tip: Get into the habit of regularly reading some blogs in your niche. Look for the names of other blogs that keep getting linked to.

2. Twitter Much like in the blogging world, the names of the key influencers in your niche will crop up again and again.

Top tip: Follow lots of people in your niche (you can use search.twitter.com to find who they are). Once Twitter knows more about your interests, they’ll suggest more and more relevant people. Once again, you’ll notice that some people not only have more followers, but they are also retweeted and mentioned much more than others.

3. Google+ Now a year old, Google+ is still seen as the new kid on the block, and as such, is only currently used by ‘early adopters’ (although it is now growing quickly). But because of that, it makes it super-easy to find the key influencers in your niche. If they’re on Google+ and have a reasonable number of followers, they’re likely to be ‘leaders of the pack’. And as such you should follow them. (And, because there are so few on people on Google+, you might get a better response if you contact them here versus another, more crowded, medium.)

Top tip: Get yourself set up on Google+. Get familiar with the features, and start building up niche-specific circles.

Once you’re familiar with the easiest ways of finding your niche’s most influential people, you can very quickly build up a network of people who can help your business grow. Then the sky really is the limit.