Using social media to engage with your customers is much more than simply posting the occasional update on Facebook, or tweeting on Twitter. Many businesses now use social media marketing, but unless they have the experience, it’s unlikely they are getting the best results from their efforts.
To achieve the best results possible, it’s worth considering outsourcing your social media marketing to a professional or an experienced social media marketing company.
And here’s why:
Social Media is More than Socialising.
Social media is an integral part of marketing communications and networking. Using social media for marketing purposes is very different to using it personally. The right social media marketing company has the experience and knowledge to create a solid social media campaign for your business. These companies have spent years learning the ins and outs of social media. They know what works and what doesn’t work. They’ll also focus on results and ROI.
You may think it’s more cost effective to just add social media marketing to some of your current employee’s duties. However this is not a good use of time or money. Social media marketing is time consuming and is a real skill, this means the employee’s will have less time to do the work they were actually employed to do. It can also be expensive to train someone in-house, or hire someone solely for social media marketing.
Effective Social Media Marketing is Complicated
Just because someone has a Facebook and Twitter account, it doesn’t make them a social media specialist. Social media marketing is a full time job, there’s a massive learning curve and the technology used is constantly changing. The upgrades and updates in social media continue to happen on an almost daily basis.
Social media marketing has the potential to exponentially grow your business, but taking on the role yourself or handing it to one of your employees’ is the least effective way to see results and ROI.