How To Analyse The Right Metrics

If you’re not completely familiar with Google Analytics it can quickly become confusing and seem impossible to use. Once you learn the basics of Google Analytics you can start using it to improve your site. So how exactly do you begin analysing the results?

Before you even begin measuring the performance of your site your need to have a clear understanding of what you are trying to achieve with your site.

Are you looking to generate leads? gain subscribers? Sell Products? Knowing the exact purpose of your site makes it much easier to measure performance.

Following are 4 useful tips to make sure you measure performance and don’t over complicate Google Analytics.

1. Keywords

Viewing the keywords you are being discovered for is crucial to increasing the success of your business. It’s important to discover whether the keywords you are being found for align with your business. You can also use the data to discover any keywords you have yet to optimise your site for. If you notice any organic keywords you are being found for that have a high bounce rate, you can start creating content around that keyword.

2. Top Content Report

The top content report shows you all pages visitors have viewed. The best way to use this metric is to look for any pages that have a high bounce rate or low average time on page. If you find any of these pages, it’s likely that these pages aren’t offering the visitor what they wanted.

3. In-Page Reports

In-page reports allows you to see how customers are behaving on your website. Use these reports to discover any links that are popular or not performing well. You can then tweak your pages to perform better, by making customers more aware of your under-performing links.

4. Location Report

Google Anayltics allows you to see exactly where in the world your traffic is coming from. This data can then be used to run ad campaigns or target certain demographics.

Google Analytics has many more features, but the above tips are a great place to start.