HootSuite and SocialOomph offer social network integrations that allow you to stay connected with the people that matter. But which site can offer you the interconnections with the ease and accessibility that you deserve?
Here is a comparison of 7 aspects of the sites to allow you to choose the correct network integration solution.
A rundown of the base features of Hootsuite and SocialOomph shows that both sites have integration with Twitter and Facebook, and with access to LinkedIn. But in this category Hootsuite has a slight advantage due to the range of social media feeds that are accessible.
The main function of these tools is to schedule posts to appear at a time of your choosing. With SocialOomph the use a regular Word document to schedule posts means SocialOomph comes out better in this category.
The importance of analytics cannot be underestimated, and the detail levels in SocialOomph are superior to HootSuite. Again SocialOomph wins in this category.
The ability to see a live feed of posts to your accounts is a facility which is necessary to the functionality of both sites, with both HootSuite and SocialOomph providing adequately in this category, being difficult to separate.
Auto-Responders and Auto-Followers
With SocialOomph allowing the option to set up Auto-Responses and Auto-Follows – albeit at a premium price – and an aspect of social media neglected by HootSuite, SocialOomph again wins in this category.
SocialOomph has another exclusive feature, the facility to receive notifications of Retweets and @Mentions, which are great utility to those conducting business through social media. Once more, SocialOomph has the edge.
With provision of specifically-tailored apps for Smartphone users, in contrast to cumbersome use of the SocialOomph website through a Smartphone, consequently here HootSuite does have the advantage over SocialOomph.
With SocialOomph coming out on top in 4 of the 7 categories, SocialOomph appears to offer the superior service.