Are You Getting Personal With Your Customers?

The age of the emotional buyer has always been upon us. However, it is only in recent times with the rapid progression of technology and the rise of digital and social media that businesses really have an opportunity to pluck on the heartstrings of their customers. The more personal you are with your target audience, the more likely they are to embrace your brand and products. So, let’s have a look at two ways you can get personal with your customers.

Social Media

If your business isn’t using social media then it’s time to get the ball rolling right now. Social media is the epicentre of personalisation. Prospective customers use sites like Twitter and Facebook to keep up with friends and all the things they like. It’s down to your business to be one of the things they like. The main thing to remember with social media is that it is a community. You have to give to receive. So, be creative with your personalisation. You can run competitions on specific social media channels, such as running a prize draw on Twitter to people who retweet your posts. You also need to interact on a personal level with your customers. For example, if a customer has posted on Facebook that they love your product or service then take the time to thank them. Something that might take you five seconds of keyboard work will be much appreciated by your customers. Keeping in touch with your customers via email and on social media isn’t hard and it really works. If you get personalisation right then people will feel engaged with your brand and business. And you don’t need to be told that people who feel engaged are more likely to buy into your products and services.

Email Marketing

Email is one of the oldest forms of online marketing. Even with all the other online marketing channels out there today, email is still one of the most effective ways of reaching your audience. Of course, you probably know all too well about how much spam email you get and how few emails you actually open. The question is, what makes you open some of those emails compared to others? Personalisation, that’s what. A study by Smarter Tools showed that the average email address gets about 65 emails a day. To make your email stand out you need to do some smart marketing. You need to entice those customers. This is where email databases come in handy. Databases such as MailChimp let you closely monitor all your email campaigns and what your customers like and don’t like. So, if you know customer A, B, and C clicked on that bag you were selling in your last email, you can then send a targeted email to them encouraging them once more to buy said bag. These databases also let you directly address your customers by their name, a technique which is also shown to increase email open rates. Mix that with the fact that you will get great demographical data back from your campaigns about what your customers like in their respective markets, and you have a really powerful marketing tool.

So, what are you waiting for? Get out there and get personal!

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