Outsourcing is a word loaded with negative connotations. Many people associate it with a loss of control and poor quality outcomes at increasingly expensive rates. Negative responses to outsourcing grow even further with regard to social media marketing.
However, the reality is that this simply couldn’t be further from the truth.
Outsourcing makes sense when it comes to social media, and can often lead to a competitive marketing advantage for your company. Smaller businesses have recently begun to understand some of the benefits that come from outsourcing social media – it saves time, and managers can rest assured that their social media campaign is being controlled by someone with the ability to provide engaging content, effectively manage responses and keep up with the ever-changing social media platform.
Despite this, there is still a stigma attached when it comes to handing over the responsibility of your social media to someone outside of your organisation. Realistically, unless your firm already has somebody with the skills to manage a social media campaign in-house, outsourcing is the best option.
Technology is evolving all the time, and the social media landscape in particular is changing rapidly. It’s important to have someone on hand to navigate the latest developments of the online world.
When it comes to weighing up resources, many small business managers might feel that they can ill-afford to outsource during these financial times. It’s important to remember the impact social media can have on your business.
Delegating the responsibility of managing your social media to an employee who already has other responsibilities could actually do more harm than good. An effective social media strategy can increase brand awareness, increasing revenues and saving you money in the process.
Ultimately, once you define your goals concisely and have a clear communication plan with your provider, outsourcing your social media is a clear pathway to success.