As the saying goes, it’s not rocket science. Think about how much time adults spend looking at a screen – be it laptop, desktop, tablet, or mobile phone. Then think about how much time, in comparison, adults spend watching TV. Yep, when you look at it like that, it’s clear for all to see – if you’re going to advertise, you might as well do it on YouTube. Because TV just isn’t cutting it any longer.
In terms of the number of adults aged 18-34 YouTube reaches, it beats any cable network hands down. In fact, YouTube has one billion users viewing its online content each and every month. When you think of it in these terms, it’s a no-brainer.
Engaging with users via YouTube is fundamentally one of the most important things a business can do to grow its fan-base. And a bigger fan-base can only mean one thing: bigger sales.
For instance, think about Old Spice. Its brand is synonymous with your granddad, but after having run a video marketing strategy on YouTube with its “The Man Your Man Could Smell Like” campaign, it turned from being outdated to one of the hottest brands around.
In fact, in just two days, it added 80,000 followers to its Twitter account, and upped its Facebook interaction by a staggering 800%. Ultimately it all totalled up to meaning a 107% sales increase for Old Spice. And now that they’re so successfully engaging with users, there’s no way anyone can call them ‘outdated’ any longer.
YouTube offers advertisers a fun and fresh way to engage with people, and it’s proving more and more popular – with $4.14 billion being spent on digital video ads in 2013 alone. And YouTube users are proving they’re ever hungry for more – in May 2012 3 billion hours of YouTube videos were watched, in August 2012 it was 4 billion, and this year in May 2013 it was a whopping 6 billion hours.
With stats like that, there’s no denying advertisers need YouTube.