Google Launches New AdSense Scorecard To Help Publishers Better Understand Their Sites’ Performance
This week saw the launch of a new AdSense Publisher Scorecard, for the first time allowing proprietors to view their sites’ performance relative to those of other Google AdSense publishers. Google AdSense has now been operating for ten years, and say it is used by around two million internet publishers.
The new AdSense tool offers performance scores for Site Health, Revenue Optimisation and performance on Google+. Each of the three sections is given an overall performance score, and subdivided into specific technical areas where feedback is given as appropriate.
The tool can be found via the AdWords account ‘Home’ menu, and by clicking the right arrow under a poor or disappointing score (flagged by a red or yellow exclamation mark) you can access detailed feedback from Google. For example, the Revenue Optimisation section gives you feedback, in terms of potential improvement, on your use of the ad formats they recommend, ad enablement and any detected crawler errors.
The results of any changes you make will be visible as an ‘Up’ or ‘Down’ arrow beside the performance score for that area. The reports will be updated daily, although it’s worth noting there is likely to be a time-lag of two or three days between any changes you make to your site and the resulting improved score.
Google has been quick to reassure anxious users that the new tool is intended to supply information, giving site proprietors the opportunity to optimise their own performance. There will be no sanctions or punishments by Google for poor performance in the areas reflected in these reports.
However, last year alone, Google paid out more than seven billion dollars to AdSense publishers. The benefits of taking Google’s advice on how best to make the most of your site must be obvious to most internet marketing executives.