Social Media advertising leaves 9-5 in the dust
Facebook has over a billion active users and is undoubtedly a social media phenomenon.
The ability to reach such a huge audience in one place can be hugely advantageous for business, if used correctly. In order to reach your desired demographic in such a massive a virtual world, it is important that your message is received loud and clear.
One of the simplest ways to do this is to post content at a time when it will it will catch your potential customers eyes on the top of their news feed.
It is vital to get your message out there and grab their attention as soon as possible, interest dwindles as people scroll down their news feed. The most shrewd times to post on social media sites are largely “down times” for the majority of people – times when they have time to log in and catch up.
Think about what a typical day looks like for the majority of your customers: will they have 10 minutes to check Facebook before they get up in the morning? Are they likely to even have access to social media during their working day?
It is points like these that will lead you to answers tailored to your business.
The peak log-on periods for Facebook are early morning, early evening and bedtime, with lower use during the typical 9-5 working day, “me-time” during the evening and weekends when people tend to spend more time out and about.
To make absolutely certain that your message is read by your social media audience, put yourself in their shoes: what would you want to see and at what time of day?
Targeted advertising has moved into the twenty first century with the explosion of social media and business strategy is now not just about the content but also about the time and the place that the advert is seen in order to achieve maximum potential.