You’ll know by now that ‘social’ has gone beyond a buzzword when it comes to your company’s brand in this day and age.
You may have conquered social media – or at least built a respectable presence on Twitter, Facebook and LinkedIn – but your brand needs to stay moving to keep up with the pace of online life. Another way you can drive traffic to your site is through social bookmarking.
Social bookmarking can become a big part of your marketing strategy, pulling interested readers who would otherwise not have found your content.
What is social bookmarking?
Social bookmarking, for you, is simply a way in which in users can share and view your content. A social bookmarking service will allow users to draw other people’s attention to a link.
The phenomenon began more than a decade ago, and sites like Digg, Delicious and StumbleUpon have ruled the market until the rise of Reddit in recent years. Good content will promote itself on a social bookmarking service, and the more people see it, the more it gets promoted.
Why is it important?
As well as providing new viewers for your content, social bookmarking can have a very positive effect on SEO for a company. Getting your link on one of the sites – which tend to have large userbases – will increase its value to Google.
How can I get involved
Joining social bookmarking sites is free, just like with social networking. Getting attention is a matter of becoming part of the community, much as it is on Twitter and Facebook, but most of all, it’s simply to do with your content.
Humans select the content to promote, rather than algorithms, which means that there’s no way to cheat this system.
If you believe in your content, share it, and things will go from there.