People often underestimate social media marketers, assuming they can quite easily do their job with comments “It’s just Facebook, I use that all the time” and “How difficult can it be, everyone uses social networking these days”.
This type of speculation is not only offensive, it’s also ignorant.
Companies place a high level of importance on social media, but often need the help of social media managers and marketers to help design and develop strategies and campaigns.
But this type of job is also very popular, and it can be difficult figuring out who is trustworthy when it comes to employing the right person.
Choosing the right person for the job is crucial; if you end up employing someone who doesn’t know their retweets from their hashtags, or think the most important thing is acquiring as many fans or followers as humanly possible, then you’ve got a problem on your hands and your business could suffer.
Here are some questions you should be asking before making that all-important choice:
- What tools do you use for social media monitoring, publishing and analytics?
- How do you utilise LinkedIn Groups and pages?
- How do you know when your social media strategy is successful?
What are your key performance indicators?
- How does social media have an effect on SEO?
- Which is better, targeted or large audiences – and why?
- How do you monitor comments and brand mentions?
- What experience do you have of managing social media in the past?
- Explain what Facebook EdgeRank is and why it is important.
- How do you think our company’s social media endeavours can be improved, and is there anything we should be doing that we’re not?
- How do you go about identifying brand advocates?
- How do you keep up-to-date with all the latest social media news?