Think Semantically To Get Better Results
Semantic search is all about understanding the intentions of the web user and delivering relevant results. Whilst it has always been the job of the search engines to deliver high-quality web pages to the user, this is an on-going challenge that the search giants continue to work towards. More and more website owners are hearing about semantic SEO and wondering how it can benefit them. Like many terms that the SEO world might offer up, it can be hard to grasp the concept behind semantic SEO at first but once you encounter a few examples, it becomes a whole lot easier to do so.
Synonyms and Related Words
If a web user typed certain terms into a search engine and the results were all relevant even if the pages didn’t feature any of the terms, this would be an excellent example of effective semantic search. Semantic search makes use of metadata to understand what web users are looking for, and can allow and also makes use of words that are relevant to the search terms to deliver more relevant results. For instance, if you were searching for “shoes”, results featuring keywords like “footwear”, “cobbler” and trainers may appear even if the term “shoes” wasn’t present.
Implementing Your Keywords
To make semantic search work for you, you can ensure that as many relevant synonyms and related words as possible are featured on your pages. It may take time to research and choose the various alternative and associated terms that you could use, but this is extremely likely to pay off and ensures that customers can find you even if they aren’t using your principle or primary keywords. These terms can be used in tags, content, titles and sub-headings.