New Facebook for Business Launched


Very few businesses are neglecting to offer up a robust Facebook presence, and the new Facebook for Business service has been designed to make life even easier for companies looking to promote themselves through the social media site. Facebook say that the new changes have been put in place to ‘simplify’ advertising on Facebook and its hopes that the new service will become a key destination for marketers to share news, information and other useful updates with the aim of driving sales and conversions.

Tips and Tricks to Be Offered Up

Facebook says that that it has optimised the updated service to cater for businesses of all sizes, from startups, SMEs and big brands alike, bring all Facebook business resources ‘under one roof’. There is a Getting Started section where marketers can head to for advice, featuring tips on identifying and implementing new business goals including launching new products successfully and heightening sales levels. Meanwhile, the section branded ‘Solutions’ offers tools and strategies that have been listed by product, industry and sector.

Information Grouped By Sector

Users of the new Facebook for Business will also find a number of success stories on the site, which again have been handily grouped by industry and suchlike. Whilst the current version of the service is only available in US English, it’s promised that global equivalents will be launched imminently.  Official news will come in the form of tips, articles and about trends and information about exciting new product launches. It’s hoped that these features will enable marketers to stay completely up-to-date with the changing nature of their chosen market. Facebook are inviting users to offer up any useful feedback with the aim of making the service the ‘go-to’ place for marketers wishing to promote their services through the site.



Joao Beirao


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