Using Social Media in Affiliate Marketing
Affiliate marketers need to take advantage of every channel that is available to them if they are to help their associate companies gain exposure, and most affiliates do this by posting about the services that are being sold on their websites and blogs. However, more and more affiliate marketers are finding social media use to be as important and necessary than using their own sites and blogs.
There’s little doubt that today’s web users are expecting content to come to them instead of searching for it themselves. Whilst it’s unlikely that much of your target audience will visit your blog or site every day even if they say that they will, by using Facebook, Twitter and Pinterest you can help them to see content that you post by uploading it to the feeds of your audience. Social media can provide you with a global audience, and you may even find yourself gaining the approval of people that you had never considered targeting before. Nonetheless, link baiting is essential, and even if your content is appearing in the feeds of people that have subscribed to your feed, you’ll need to ensure that something stands out enough to entice people into clicking through to your content. Whether this is in the form of an eye-catching headline, meme or photograph is up to you.
Even companies with small budgets have been able to increase their brand engagement through Facebook. Successful campaigns on Facebook can be completely free-of-charge if they are orchestrated in the right way, with the imagination of your audience being captured repeatedly. You can also get instant feedback on your posts by seeing how many people like and share your content, and by reading any comments that may be placed underneath your posts. Social media can play a pivotal role in your affiliate marketing activities.