The social publishing service Percolate has released a new series of tools to allow companies to manage user-generated content. The service, which allows companies to publish content to social networks, is hoping that these new facilities will allow the businesses in question to make use of the additional content being posted by fans and consumers. Percolate co-founder James Gross has said the process of encouraging users to give permission for using their content can be tough, but his companies new tools have been designed to address this.
If a company wishes to use someone’s video or image, they can quickly send a message to the user in question to ask permission. It only takes a few seconds for a user to approve a request – a vastly quicker process than sending tweets, producing various screenshots and archiving them. If a social media campaign based around a hashtag is in operation for instance, a company could search for all visual content that has been posted with the tag and quickly make a series of requests for any images that it wishes to use.
Creating a Buzz
Percolate has also released a new app for smartphones which enables customers to upload photos stored on their phones directly to their Percolate library. If a company holds an event, employees can tweet the photos to a company account, and if the images need to be used later on for a blog post, the images will be waiting in the Percolate account.
A Wider Range of Images
More and more businesses are seeing the value in user-generated content, and in the way that it can create a buzz around the company. A recent partnership formation with Getty Images has also enables companies to choose from a broader range of images, without having to worry about acquiring the rights to the photos. Percolate is able to highlight photos it thinks will be relevant to a company at any given time.