Brands who make the most of social media
Feeling a bit lacking in inspiration for your twitter feed? Here are a few brands who’ve really got the knack of exploiting the marketing potential of the social media boom.
It’s hard to imagine what there could be to tweet about the Glasgow Subway, a simple transport system with a circular route and trains due at regular intervals. Perhaps that’s what inspired its marketers to be so creative – making a point of engaging users in chat and imbuing the brand with Glaswegian personality. Interspersing tweets about service levels with snippets of trivia and suggestions of things to do around the city, successful campaigns include a treasure hunt around real-life Glasgow.
Scottish craft brewers with attitude, BrewDog are getting as much attention for their punky, characterful web presence as they do for their beers. Their friendly, drink-obsessed tweets are just a part of the appeal. They used social media to create a fully collaborative beer, #mashtag, handing every decision over to democratic online vote.
The art of the possible
Rather than just post photos of colour ranges and pen styles, Sharpie have created a fun, intensely share-able Instagram feed of Sharpie drawings, and everyday items decorated using the pens. Nothing white is safe, from sunglasses frames to electrical plugs to kettles. They focus on involving teenagers, inspiring them to create and share with the product.
Sony Electronics have also embraced the visual, making the most of Pinterest and its vast appeal for female users. Their posts use creative angles to get people interested in the brand. One clever board shows pets craving their gadgets, another offers crafty ideas for customising or covering your electronic kit.
The common denominator is involvement – each has created its own online community making users feel included.